New customers at Embedded World North America 2025 in Anaheim

4-6 November 2025, Anaheim Convention Center, Anaheim, California

Thank you, Anaheim. Embedded World North America moved to a new home near Los Angeles this year, in a fine venue, and we spent the show with our partner Binho giving demos from morning to closing time.

We met many new customers, and saw the same reaction again and again: a probe set on a test point, a hand taken away, and a surprised smile. The new low-profile kits, which keep the board close to the bench, were a favourite.